In 2023, the beloved FIFA video game franchise rebranded to EA FC after a failed licensing negotiation between video game publisher Electronic Arts (EA) and football governing body FIFA.
After almost three decades, EA and FIFA have officially broken off their partnership.
The FIFA game has generated more than $20 billion in sales — making it one of the most popular video game franchises of all time.
In 2023, it will rebrand as EA Sports FC ? pic.twitter.com/j1xIFOtslb
— Front Office Sports (@FOS) May 10, 2022
Last year, video game developer and publisher EA ended its extremely successful partnership with world football’s governing body FIFA after negotiations on licensing fell through. EA sought greater flexibility to explore more digital and commercial opportunities, while FIFA were reportedly aiming to double its annual fee.
Introducing the face of EA Sports #FC25 ?
Jude Bellingham graces the cover of this year’s entry in the legendary series. pic.twitter.com/Ebp1ckZEJO
— PlayStation (@PlayStation) July 17, 2024
FIFA 23 was the final game in the series to carry the FIFA brand, with EA Sports FC 25 set to be released later this year.
Real Madrid and England star Jude Bellingham will be the cover of the EA Sports FC 25 standard edition in his iconic celebratory pose.
Watch Tifo Football explain how a licensing dispute led to the rebranding of the world’s most popular sports video game.
Photo: Aude Alcover/Icon Sport via Getty Images